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Plastic Surgeons in Washington, D.C. Set for Wrinkle Erase for the Cause

The Oct. 1 fundraiser benefits breast cancer research and reconstruction awareness, according to the physicians at Washington, D.C.'s West End Plastic Surgery.

Washington, D.C. (September 2015) —Dr. Paul G. Ruff IV of West End Plastic Surgery (www.westendplasticsurgery.com) will host his Wrinkle Erase for the Cause fundraiser on Oct. 1, 2015, at the plastic surgeons' offices in Washington, D.C.'s West End. Wrinkle Erase for the Cause has raised $155,000 for donation over the past 5 years to benefit breast cancer research and reconstruction awareness.

Dr. Ruff will once again be joined by Erwin Gomez of Karma Beauty Lounge in hosting this event. Dr. Ruff was inspired by the many breast reconstruction patients he has treated from around Washington, D.C., as well as his mother, sister, and mother-in-law who are all survivors.

Living in Pink, a local breast cancer charity started by Michele Conley, has been the primary beneficiary of the event. Michele was a double breast cancer survivor who passed away in late 2014. She remains a true inspiration to those whose lives have been touched by this disease, according to the surgeons, and this year's event aims to honor her legacy.

The event is based around injections of common wrinkle-fighting treatments, including BOTOX® Cosmetic, Dysport®, XEOMIN®, JUVÉDERM®, Restylane®, and RADIESSE®. The doctors encourage anyone living in the Washington, D.C. area who is considering one of these treatments to book an appointment for Oct. 1, when proceeds from the day are donated to breast cancer and reconstruction groups.

"It's a perfect opportunity to donate a few wrinkles and see if the benefits of these treatments are right for oneself," Dr. Ruff says. "In the past, nearly half of the participants are new to injectables as anti-aging treatments."

The doctors say significant strides have been made in the fight against breast cancer; however, much remains to be done. In 2015, nearly 300,000 new diagnoses will be made, and approximately 40,000 people will die from breast cancer. Advances in detection and treatment options have led to significant improvement in survival and quality of life for survivors.

Reconstruction remains a hurdle for many patients, the surgeons say, noting that women should be aware of their options prior to starting treatment. Only 23% of women understand the range of options available for reconstruction, and fewer are aware of the quality of reconstruction available and the timing of reconstruction during treatment, according to www.breastreconusa.org.

"There is hardly a person who has not been touched by breast cancer through personal experience, a family member, friend, or colleague," Dr. Ruff says. "Come join the doctors and staff at West End Plastic Surgery, and help save a life."

This year's event will run from 7 a.m. to 7 p.m. on Thursday, Oct. 1, at West End Plastic Surgery, 2440 M. St. NW., Suite 200, Washington, D.C. 20037. Sponsors this year include Allergan, Galderma, Merz, PSS, and Revisions.

To learn more about Wrinkle Erase for the Cause, request a consultation with either Dr. Ruff using our online form, or call our office at (202) 785-4187.

Paul G. Ruff IV,
M.D. F.A.C.S.

Personalized, compassionate patient care is the foundation of West End Plastic Surgery's philosophy. Our board-certified surgeon, Dr. Paul G. Ruff IV embraces innovative techniques to ensure our patients get the best treatments available.

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